FAQ

faq


What is a domain name?

A domain name refers to the web address for a particular group, such as google.com.au, youtube.com, ebay.com … etc. It is the identification string that defines a realm of administrative autonomy, authority, or control on the Internet. Domain names are formed under the rules and procedures of the Domain Name System (DNS). Any name registered in the DNS is a domain name. The first domain name was registered on the 1st of January, 1985.
If you do not have a domain name, we can help you to register one. The price of .au domain is $34.95 for 2 years (ABN or ACN is required).


What is web hosting? What should I do if I don’t have one?

A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web. Web hosts are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data centre.
If you do not have a web hosting for your website, we can help you to get one. Our web hosting packages start from $125.45 per year.


What is CMS?

CMS stands for Content Management System. It is a computer program that allows publishing, editing, modification and maintenance of your website’s content from a central interface. It is often used to run websites containing blogs, news, and shopping. Many corporate and marketing websites use CMS. CMS typically aims to avoid the need for hand coding but may support it for some pages or specific elements thereof.


I don’t have a logo but I want to make a website, what should I do?

A logo is a graphic mark or emblem commonly used to aid and promotes instant public recognition. A good logo can reflect the core of the business and raise brand awareness.
If you do not have a logo but would like to have a website, we recommend you to make the logo first as the design of the website is generally consistent with the design of a logo.


What is SEO? Why do I need to do SEO?

Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the higher the rank on the search results page, the more frequently a site appears in the search results list and the more visitors it will receive from the search engine’s users.
In modern days people rely more and more on search engines to find information and business online. Without search engine optimisation your website you may be left behind as potential clients cannot find your business amongst all your competitors’ websites.


I have a website already, is it possible for you to modify that?

Firstly we need to analyse your website to understand its structure and programming methods. Then we need to have a look at your request to see whether it is achievable or not. A quote will be given based on the time we spend on development and modification. If your website was made by an amateur or using a template it is often quicker to remake the whole website rather than modify it.
Having a top quality website which could help you to establish a strong online presence requires careful planning, creative design and skilful programming from a professional web design company.


What is a custom web design?

It refers to a website which is designed and developed according to the specific needs of an individual or company. The impression given by your website is vital for your online success. Only a custom web design can reflect your brand value and unique corporate identity. Therefore, GNA eMarketing only offer custom web design services to our clients; we never use templates.


What is a template? Why GNA does not use templates?

As the name implies a template creates a website by fitting information and images into a premade, generic layout. A web template system uses a template processor to combine preset web templates to form finished web pages, possibly using some data source to customize the pages or present a large amount of content on pages that are similar-looking. Template functions are generally premade and fixed, making them difficult to customize and modify. As such, you may find the same templates used by several other companies, which reflects poorly on your own corporation. Customers will not be impressed by a website that is virtually the same as everybody else’s.
Furthermore, some templates are not SEO friendly, which makes it difficult for your potential clients to find your business. Those are the reasons why GNA eMarketing does not use templates.


What is Google Adwords?

Google AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. The AdWords program includes local, national, and international distribution.
Adverisments that appear on the top of side of the Google search page use this system. They are displayed prominently to potential customers, but pay for this privilege every time somebody clicks on the site.


Why is optimising Google Adwords so important?

You are paying to have your website listed near the top of the search page, but you pay whenever somebody first clicks onto your site, irrespective of whether or not they are interested in your services. Optimisation is necessary to filter out all the ‘wrong numbers’ that will cost you money.


Why should I have a website?

The Internet is multimedia and has become indispensable for business in modern society. Internet online marketing is less costly but more effective than traditional media such as Broadcasting and Print. A good website can present your corporate identity without time constraint.


What is eCommerce? Why should I do it?

eCommerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Without a doubt, eCommerce will come to play a major role for all businesses. Even though the global economy has been in recession for the last couple of years, statistics indicate that the number of online transactions is steadily increasing. With the huge potential of online market and the low cost of setup, you should engage in eCommerce to capitalize the opportunities.

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